# Orlando Jimenez

> Fractional product & brand designer for AI and web3. High-signal pages: Services, Projects, Writing, Playground, Milestones, and About — https://www.frilo.io.

## For agents
- Every public page has a markdown twin: append `.md` to the path, or send `Accept: text/markdown`.
- Homepage: https://www.frilo.io/.md
- Design system: https://www.frilo.io/design.md
- Full corpus: https://www.frilo.io/llms-full.txt

## Services
- [Work with me](https://www.frilo.io/services): Fractional product design for AI and web3 — senior product, systems, and brand without a full-time hire.
- Best fit: Seed to Series C AI/web3 teams, founders and Heads of Product, studios needing a senior lead.
- Ways to work: Fractional product design partner; Launch / 0→1 sprint; Brand + product package.
- Book a call: https://cal.com/frilo/hola
- Email: hey@frilo.io

## How to engage / hire
- Companies & founders (fractional or project): Book https://cal.com/frilo/hola or start at https://www.frilo.io/services
- Recruiters (full-time roles): https://www.frilo.io/about and CV https://www.frilo.io/Orlando%20Jimenez%20Senior%20Product%20Designer.pdf
- Proof / outcomes: https://www.frilo.io/milestones
- Case studies: https://www.frilo.io/projects

## About
- [About Orlando Jimenez](https://www.frilo.io/about): Senior product & brand designer and creative director. 10+ years in Web3, DeFi, and AI. Based in Barcelona. Led design for Sui, Coinbase, Haun Ventures, Aleo, and Jito.

## Milestones
- [Milestones](https://www.frilo.io/milestones): Key outcomes from product and brand work across crypto, AI, and fintech — Coinbase, Sui, Jito, Mercor, and more.

## Projects
- [Projects](https://www.frilo.io/projects): All case studies
- [Cove](https://www.frilo.io/projects/cove): Simplifying DeFi for institutional users. Product, brand, and website.
- [Unit410](https://www.frilo.io/projects/unit410): Branding + website for a Coinbase subsidiary in institutional self-custody. Designer & Creative Director.
- [Stix](https://www.frilo.io/projects/stix): Digital asset management platform — website and product design.
- [OpenIBC](https://www.frilo.io/projects/open-ibc): Branding and website for the IBC protocol.

## Writing
- [Writing](https://www.frilo.io/writing): Essays on product design, creative direction, and building in Web3.
- [The Frilo Journey](https://www.frilo.io/writing/frilo-journey): A short story on grit and hope.
- [1000 Design Days](https://www.frilo.io/writing/1000-design-days): Creative explorations and visual experiments.
- [Career Timeline](https://www.frilo.io/writing/career-timeline): 15 years of hustle and learnings.
- [Three Years at Wonderstruck](https://www.frilo.io/writing/three-years-wonderstruck): Reflecting on growth and design in Web3.

## Playground
- [Playground](https://www.frilo.io/playground): Side projects and experiments.
- [MetaMask](https://www.frilo.io/playground/metamask): Menu bar app redesign for the most popular web3 wallet.
- [Snifffit](https://snifffit.com/): External experiment — dish, link, or photo into something you can cook.
- [Pawtrait](https://www.pawtrait.cc/): External experiment — pet portraits as prints.
- [Afterlife](https://www.afterlife.work/): External experiment — marketplace for abandoned logotypes.
- [How to Paraguay](https://www.howtoparaguay.com/): External experiment — residency paths for digital nomads.

## Contact
- Email: hey@frilo.io
- Book a call: https://cal.com/frilo/hola
- [LinkedIn](https://www.linkedin.com/in/orlandoraulj/)
- [X](https://x.com/frilo_io)
- Full case studies: [llms-full.txt](https://www.frilo.io/llms-full.txt)